色に関するブログ

Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

Perfetti Van Melle (PVM) is a multi-national manufacturer of confectionery and gum. They offer innovative local flavors for numerous renowned international brands and distribute them to 150 countries worldwide. Since their final packaging includes a mix of materials including labels, foil, paper, paperboard, and shrink sleeves, each of their global printers must achieve accurate color on every substrate to portray a unified brand presence on the shelf… which is not an easy task. PVM sele...

L&E International, Ltd is a global provider of sustainable, innovative packaging solutions. As a certified packaging supplier for adidas, Verizon, Amazon (APASS vendor in Asia), Target, and many other brands and retailers, L&E maintains and upholds strict brand color standards across multiple countries and locations of manufacture.  Last year, L&E selected X-Rite digital color workflow solutions to maintain their high color matching expectations. We are excited to be working wit...

With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...

The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...

G7® is a proof-to-print process control method that allows you to reliably and efficiently match the visual appearance of the output from multiple printing devices. It works by defining the gray balance and NPDC curves in conjunction with the traditional method of measuring tonal value increase (TVI/dot gain) for each color. G7 can be applied to any type of printing, regardless of the type of ink or printing method, including all types of digital, offset, flexo, gravure printing.   It&r...

Closed-loop color can mean something different to different audiences. When I first think about closed-loop color control, I may think about the pressroom, where it is really just a question of integrating measurements directly from the press, adjusting them, measuring and reporting, offering a nice closed-loop system that adjusts, controls, and allows me to report the results. But that’s really only one small aspect. You can incorporate a loop from the ink room, for instance, and bring t...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

At X-Rite Pantone, we love color, and we’re passionate about helping you get yours right. That’s why we offer a full-service training program, staffed with Color Experts from many of the industries we serve. From beginner to advanced, lowest investment to highest return, we offer a variety of options to teach you everything you need to know to be successful. Are you new to color, wondering where it fits in your business objectives? Do you already have a color workflow, but ...

If you didn’t catch my Industry 4.0: What Commercial Printers Need to Know article, you’ll want to check it out now. Today’s blog is a continuation, touching on the most interesting print color management tie-ins: PQX, iccMAX, mobile control and new materials. Here’s what on the horizon for color-managed workflows. Image courtesy of Esko.com. Print Quality eXchange PQX was a global effort developed by Idealliance, and is now moving to ISO to be issued as a standard. It ...